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The average return on equity (ROE) is a financial metric that measures a company's ability to generate profit from its shareholders' equity. It indicates how effectively management is using a company's assets to create profits. An ROE of 15% signifies that for every dollar of equity, the company is generating 15 cents in profit, demonstrating a solid performance in utilizing the equity provided by shareholders.

While options such as 10%, 12%, and 20% might also reflect different levels of financial efficiency, 15% represents a balance between conservative and aggressive management of equity. It suggests the company is effectively utilizing its resources while still providing a reasonable return to its investors. This figure provides useful insight for investors assessing whether the company’s performance is aligned with industry standards or their investment goals.

A 20% ROE, while impressive, could indicate that the company is taking on higher risks or that its financial structure might not be sustainable in the long term. Conversely, lower percentages like 10% or 12% may imply less efficient use of equity, which could deter investors looking for higher returns. Hence, 15% is often regarded as a benchmark for assessing a company’s profitability in relation to the equity held by shareholders.

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